Fresco painted by Lattanzio Gambara in the 16th century in the main hall of Averoldi Palace.
The history of the company
Enzo Avallone founded in 1974 the company bringing his own name, specialised in the production and distribution of diamonds and fine
jewellery.
Since then, the company has been constantly developing and is active in the market through retailers and specific exhibition
fairs in Italy and worldwide. In 1984 the company head quarters moved to Averoldi Palace, one of the most important historic buildings in
Brescia, where Enzo Avallone shows his exclusive collections of jewellery in the prestigious show room painted by Gambara and Romanino
artists.
In 2000 Enzo Avallone launched the brand Jarretiere, with its innovative way of working precious metals which combines high
technology with the traditional experience in the gold field. The beautiful things of the last century are transferred into jewels
destined to mark the history of this sector: they are considered as “authentic first years 2000 pieces” from notable specialized magazines.
The brand “JARRETIERE” has been registered in the most important countries worldwide as brand of gold jewels as well as wines and fragrances.
The professional inter Comittee of Champagne approved the registration of the Jarretiere brand and label; in Epernay, in France it is now
produced a special cuvée for Jarretiere. The combination “Jewellery and Champagne” has proved to be a successful marketing strategy. Jarretiere Champagne is listed in the
“carte de vins” of many prestigious hotels and restaurants, such as the Grand Hotel Excelsior in Rome.
AWARDS
In 2002, 2003 and 2004 the Jarretiere jewel received the II° nomination at the Couture fair Jewellery Collection &
Conference in the USA and in 2003 it won the award “Town & Country – Best in Gold Design".
FAIRS
Annually Jarretiere presents its new collections in the most important fair of the world: Vicenza, Basel, New York,
Tokyo and Las Vegas with Couture, JCK and Signature and Salons.
EVENTS
2006 Florence, With the TAT jewel Jarretiere exhibits at Terra Futura, the most important fair about sustainability and ethic projects in
Italy which takes place in Fortezza da Basso.
2006 Milan, During the More fair Jarretiere presents its collection of high fashion bags; jewellery and accessories means elegance and
femininity.
2006 Vicenza, In January during the Vicenza fair Jarretiere presents the TAT project : To Aid Together and launches TAT:
the ethic silver jewel which takes its inspiration from the protein studied by the team of the Superior Institute of Health to
find a vaccine against HIV/AIDS. The purpose of the TAT jewel is to allow anyone to fund the scientific research against one of the
worst social evil. More information on www.tat-jewel.com
2005 Cannes, During the film festival Jarretiere shows its best collections on the promenade wide screens and in the windows of the
Grand Hotel Majestic.
2004 Rome, On the 15th July 2004, a special collection of Jarretiere paraded with the Maison Gattinoni during the occasion
“Alta Roma Alta Moda” in the spectacular Auditorium built by Renzo Piano.